July 22, 2007
Your Greatest Asset
Your greatest asset is your own customer list. These people have already purchased something from you in the past. If you’ve delivered as satisfactory product, they are very likely to buy from you again.The easiest sale you’ll ever make is to an already established customer of yours. They already trust you. They feel comfortable in dealing with you. You’ve delivered what you said you would so a certain degree of trust has already been established. Your customers are probably quite confident that you wouldn’t sell them something that wasn’t in their best interest.The high road to increased profits always takes the route of established customers. There’s always an expense associated with finding a new customer. Regardless of the marketing method used there’s always an investment required in establishing a customer whether in terms of real dollars or human capital. Once you have a customer, any subsequent sale is made without the cost of locating that customer. The cost or finding a new customer is proportionally much higher than the cost of retaining an existing customer.Keys To SuccessThe secret of capitalizing on your customer base is to continually feed them with new products and services you know they’ll want. This is […]
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